Reddit has introduced Lead Generation Ads, allowing marketers to capture customer info directly from in-app promotions.

Big changes on LinkedIn! As of February 29, 2024, Lookalike Audiences will be discontinued. Discover how to leverage LinkedIn's new Predictive Audiences and Audience Expansion to keep your campaigns thriving.

What started as a platform for short, fun videos has swiftly transformed into a powerhouse in the advertising industry, offering brands an innovative way to engage with audiences. Let's delve into the rise of TikTok and explore the unparalleled power it wields as an advertising medium.

In the vast realm of digital marketing, one component has notably transformed the way businesses interact with customers: social media marketing. As the world evolves, understanding its potency is essential for any enterprise looking to thrive. Let's dive into why this modern marketing marvel is so pivotal.

Amidst the sea of written and visual content, there emerges a format that's quickly claiming its throne in the digital world: video content. The gravitational pull of video content for today's audience is undeniable, and here's why it's become imperative for brands.

It all begins witIn the digital age, content is not the crowned jewel it's the entire kingdom. Yet, it's not about any content; it's about the right content. Let's dive into the significance of tailor-made content for your business and how Pixel Path's unique approach sets the gold standard.